A department source said that the task comprises three stages.

Stage One – opinion poll of Moscow’s image as an IFC among the business community. Respondents include investment companies, issuers, investment banks, insurance companies, commercial banks, major non-finance companies, business and economics media.

The surveyed territories are Europe - 35%, North America - 35%, Asia - 25%, Latin America - 5%.

Stage Two - SWOT-analysis (influential factors and trends).

“We are to determine the main internal (strengths/weaknesses) and external (opportunities/threats) influences on the MIFC projects”, said the source.

According to him, Moscow has been compared to key strategic IFC competitors such as Hong Kong, Frankfurt, Tokyo, Warsaw, Dubai, Sao Paolo and Mumbai.

Stage Three – communication strategy of Moscow as a developing international financial center.

The strategy will run along several main lines, including Moscow as a major developing financial market, Moscow as a business-friendly environment, Moscow as a comfortable modern city, Moscow as innovation and infrastructure development center.

The source explained that the three strategy development stages will be financed with over RUB 21mn of the capital city budget, and the developer will be selected via public tender.

The source pointed out that the strategy will be developed as part of the Moscow City Business Growth Program 2012-2016.

Project Group №7